Sarah has a demonstrated history of success in the customer experience, marketing, communications and advertising industries. Skilled in branding & positioning strategy, creative development and content creation across emerging media, she has managed large teams, completing award-winning projects in challenging circumstances. She is focused on details, large and small, and works to ensure staff is motivated and on-point, drafting elegant copy and creating frictionless frameworks.

Sarah speaking at press launch for "Take the Train" to NYC Restaurants with Daniel Boulud

As Chief Customer Officer for the MTA, Sarah worked to restore customer trust through transparency and better design. She fought for better trains, buses and schedules, for more elevators, and for better maps and signage. She conceived of the Live Subway Map, a Time Magazine “Best Inventions of 2021.”

She led the branding, launch, and marketing for OMNY, the new contactless way to pay for the MTA.

Chief Customer Officer Sarah Meyer thanking MTA cleaners

Earlier in her career, Sarah led the execution of the award winning #IDO campaign for Lambda Legal and the #BurnBright campaign for the WNBA’s New York Liberty, both of which leveraged content partnerships and celebrity engagement. Sarah also directed the digital war-room for a spaceship crash and created rapid response content for product recalls.

Sarah led social strategy for Ford Motor Company’s primary brand channels, successfully transitioning the team to create an always-on content production studio that increased followers and engagement rates. She also developed and executed fundraising and membership campaigns for the Museum of Modern Art, UNICEF, The Metropolitan Museum of Art, the United Way and No Kid Hungry.  

She won two Webby awards for her work on the United States Holocaust Memorial Museum’s campaign ‘Remember Me’, a website built to identify and locate displaced children from documentary photographs.

Sarah graduated from Wellesley College with a degree in Art History.